The success of a newsletter depends crucially on those pages that can be accessed by clicking on a link in the newsletter on the associated website. Optimally structured landing pages can dramatically improve conversion rates. What is important in the design of landing pages, shows a diagram of the conversion consulting Unbounce. In the example shown there, it is indeed a question of how the cost per click ad campaigns can be reduced with optimized landing pages, the tips apply to newsletter purposes without compromising in the same way.
20th February 2011
S. v. 1 1 1
- Storytelling Inspirations: Symbolia is the first magazine for graphic journalism
12:06 pm, December 22, 2012