It is in the nature of things that the selective Prove journalistic forms of representation in the university seminar does not replace the daily routine in practice. Sattelfest in writing is only one may be practicing regularly in it. Journalism students at the University of Applied Sciences in Hannover I therefore recommend always been right in the first semester, as often as possible to work part time as a freelancer or as a freelancer, for a newspaper or an online editorial magazine or for the students of the course.
And of course I recommend them to blog.
Blogging is, however, not only to write routine, but more. Blogging is text in the digital publishing space - space and this publication is subject to specific characteristics, all of which play a role in future career in journalism. Although these characteristics have to do with the expertise put into mediating publicly relevant information but not only:
1 The Web is a real-time medium. Blogging is therefore to learn how to live content streams run on regular sites in the blogosphere, on Facebook or on Twitter, as they are intertwined, how to deal with them and what tools can be used to provide relevant substances from these to aggregate flows or to curate.
2 The Web is a multi-medium. Blogging means also to think about how an article by photo, audio, video of the story can be a useful supplement. Therefore Blogging trains the cross-media expertise - something that is used in practice, for example for the production of tablet app publications.
3 The Web is a digital medium. Blogging means, therefore, that the cross-linking, self-optimizing and weaving is practiced on this platform. Here it comes, for example, issues such as targeted on-page search engine optimization to the appropriate use of RSS feeds to optimal networks of website and newsletter to search engine oriented headlines or photos to technical target group orientation or traffic analysis.
The example: WordPress and its plug-in options.
4 The Web is a social interactive medium. Blogging is therefore to study how the users of social networks respond to articles in which frequencies and when they react through which channels and how to recognize and addresses their areas of interest.
The example: Social Media Monitoring Wiki.
The example Jan Eggers overview of the best SMM tools.
5 The Web is a collaborative medium. Blogging is being able to get together with like-minded people and to try different editorial organizational forms, such as selective for a collaborative writing project or permanently as a (partial) virtual editorial office, it can be correspondent networks with colleagues from establishing itself in international editors - and so on.
The example: Longshotmag - two days a magazine.
The example: time mirror - the reporter agency.
Taken together, it comes to blogging so core journalistic skills AND to editorial marketing.
Of course there are also those in the industry who will say: All frills. Journalists should have a nose, especially for topics. You should acquire specialized knowledge in a subject. You should be able to research well. And they should be able to write well. That will have to, because that is their main task.
I would counter that and say: This is no longer sufficient today. Not all make it into a well-equipped and staffed editorial, which allows them to focus on these core journalistic task. Who has to earn as a journalist or as a freelance journalist his living or who is working for a small editorial team or as sole editor of a publication, must be able to draw attention to its products specifically - and would certainly need a sound expertise in drafting marketing ago especially in the editorial web marketing.
This seems particularly important therefore future because the market for journalistic products is likely to be (quite well in networks) coined in the future more clearly break away from the traditional editorial and stronger organizations through individual Journalism, at least partially. Say, journalists will be working - as soon as they have attained a certain prominence - frequently addressed and sell for their own account and preferably digitally directly to the readers.
Seen indicated on the Web today in approaches already that in the long-form journalism, new markets (eg via Kindle Singles) or in monothematic e-books - much like it in the book journalism a la Michael Jürgs or Ulli Wickert and Peter Scholl- Latour is the case for decades. Star bloggers like Stefan Niggemeier or Sascha Lobo include this perspective, only the avant-garde.
Sure there are other ways to connect these journalistic self embossed marketing expertise. Trained deeper level, however, it is primarily for self-study - on the regular work on your own blog. Every journalism student who wants to write professional should, therefore blogging to become familiar with the peculiarities of the medium. It would be criminal to ignore this field as a budding journalist or budding journalist.
