The SZ-Magazin has done it some time ago, others did it even earlier. Now it is the popular science magazine World of Wonder: print media editors to experiment on their pages up to date like paper with so-called augmented reality (AR) formats, with augmented reality (see video).
Since then rise as virtual dinosaur from the paper pages, photos green Alpine meadows are transformed for the theme of winter 2018 Olympics in photos asphalt gray parking lots, infographics floating animated planet - or suddenly in the table shows a black hole (see video).
Each reader can try this yourself: What is needed is of course a corresponding print medium and to a camera with a smartphone AR browser. Such AR browser available as app, mostly they are free. So how about the AR browser Layar or Junaio. Who needs to be equipped smartphone so that only phone camera to an AR marker to focus on one side of the paper and the paper is alive. Alternatively, this goes to the PC with a webcam and AR program.
So far, AR content in print media, however, no longer as an experiment and a marketing tool. It is tried, what goes. To show what is going on. The reader may wonder then once, maybe twice. You may be surprised. And then it's also been the most again. Usually it stays with unique actions, sustainable is not.
AR could be used continuously for print media certainly be interesting to young readers about to move to the first sheet contact, which is then perpetuated through a regular feature. Although not every child and every young person will not have an AR-enabled mobile phone: it would certainly be worth a try.
Tweet it best late at night and forget about the weekend not - to this formula compressed Dan Zarrella of Hubspot Internet Marketing Agency evaluated the use of his data from more than 100 million Twitter tweets of the past two years.
To via Twitter maximum clickthroughs (CTRs) to generate, he makes the following recommendations:
1 In order to gain as many followers, you should tweet as much But.:
2 To increase the traffic to your own site, no more than a tweet should be sent per hour.
3rd day of the week is the optimal Zwitscherzeitfenster in the evening (from 18 to about 21 clock clock) when the message stream of the news sites and blogosphere from the total subsides somewhat.
4th weekend opens in the morning a favorable time slot: The news sites are less active then the normal case, the Twitter CTRs increase significantly, the comment numbers grow dramatically.
5 Easy reformulated Wiederholungstweets (so-called "reruns") to increase the CTR.
The findings are probably not a surprise. Recommendation 5 in my opinion you should on no account follow: Imagine, you follow a tweet that you think is new, but then have to realize that you know the link target via a Tweet earlier tweeted the same Twitteres already. That would definitely not be a good UX, master Followers will not join the games safe for long.
With the tilt-shift technique all videos werdenvor processed so that they verzwergen the mapped places and people speak: Everything looks like shrunk into the model railroad format - teeny-weeny, but in motion.
Australian photographer Keith Loutit realized in this tilt-shift technique currently his project SmallWorlds. Therein cities, landscapes and ancient monuments in miniature are documented. On its website, the idea behind the project is explained in detail. We read:
In a time of population explosion, impacts to our environment, and concern over limited resources our world feels smaller than ever. But through Loutit's lens the world Seems simple and uncomplicated, the differences between people are reduced, and obstacles seem Easily overcome. By presenting a view of the world from 'the outside in' to tell at Loutit AIMS inspirational story of mankind working together as one. We will see cities being built, the world's great events, and daily life all in Loutit's trademark style of miniaturization.
Loutit has tested the tilt-shift technique in recent years in many scenes and refined.
This video, for example, was selected by the YouTube Play jury of the most creative online videos of 2010 and shown at the Guggenheim museums in New York, Bilbao, Berlin.
And this video gives a first impression of its small-world project:
