Our Business: Writing for the Web now No. 1 on the bestseller Journalism

29th June 2011



Three months after the release is the new edition of "Writing for the Web" No. 1 on the Amazon bestseller journalism! (Update: 23.00 clock)

The Kress Report has recently reviewed.

O-Ton: "One wishes that a few online editors to take to heart what Heijnk recommends: How to systematic planning stories on the internet, writes how, consistent use of the possibilities offered by the Web and the differences , in particular, do not ignore to print. This not just creates the same as for 100 years, but in the interest of the user all the options that we have today are exhausted. Successful guide. "
kressreport, No. 12/11, 10:06:11

To all buyers and buyers of the book is at this point a big thank you - and of course to the Kress Editor for the positive feedback!

Kind regards
Their

Stefan Heijnk

Against the grain: Aggregate should be a new type of web journalism

29th June 2011


The aggregation of articles from online sources available is currently explained by many journalists and specialized blogs to a new journalistic work process, even to a new web journalism. But: Is this really justified but also substantially?

I do not think so. For two reasons:

1 Methodological aggregating there were and are in print and online journalism for a long time. However, under other names: Here and there the date was simply "co-writing articles" (meaning: from archive sources) or "cold Recherche" (meaning: without calling contact). Both had, and with a view of journalistic quality standards - quite rightly - not a good connotation. The aggregation in the sense of co-writing of articles from archival sources without direct contact with people is certainly definitely not a new phenomenon, a new journalistic process, and certainly no new journalism, more like a bad habit.

2 Much more important is another aspect: The typical internet live text streams such as Twitter, Facebook and a need has arisen to hold and curate live spread texts or text fragments quickly and efficiently. The text aggregation thus grows to a new intrinsic function on the Web.

With the appropriate technical means of copying and re-insertion can be the rapid disappearance of re-tweets and status updates effectively countered. Aggregation services like Storiful, Storify or Chirpstory at precisely this point: they allow users to filter out fragments of text from the text flow of the web to document thematically to contextualize new will and then republish the result in a specific product form. So remains for convenient access, which would otherwise lose in the text flows.

The New So when aggregating is not the act of aggregating, but perceived by aggregating communicative function. It's about holding on and recontextualize of text on the Web. As long as this aggregate is clearly visible for the users and remains transparent, nothing wrong with it.

Our Business: Is it worth blogging? Insight into the lyrics-for-web traffic (2)

29th June 2011


About six weeks ago I had drawn a first interim assessment of the evolution of the traffic-texts for web blogs, shortly before the end of the first half of 2011, I will now once again disclose some numbers.

The previous year
Equal advance: the number of visits continues to rise strongly encouraging. At the end of April, the Visit-trend had shown against the corresponding month last year as follows: in February tripled, quadrupled in March, in April, the visits versiebenfachten.

Now, after two more months, the positive trend continues: in May, the verfünfzehnfachten visits, in June, there were also 15 times more visits than in the same month last year.

The MoM
The comparison of visits from month to month in 2011, seems to announce a ceiling effect, the growth rate levels off in June. In the first four months of this year it looked like this: In February, there were 95 per cent plus compared to January, plus 120 percent in March compared to February, 21 percent in April compared to March.

In May I was then much surprised by the trend: instead of an expected traffic increase in the visits of about 20 percent (compared to April), the increase was about 50 percent. Visit the growth at constant time investment that is not slowed down, the traffic grew to more clearly.

In June, however, is now also clear to see: Holidays and hot sunny days weaken the click like and leave the traffic rise only subtly. But compared to May increase the visits yet - to a further 5 per cent. The numbers are moving absolutely in the way four-digit range.

The residence time
A change down there have been at the residence: The user still look not only fleetingly over. They read to be a right. However: not quite as long as it was in April. At that time there were an average of 2:48 minutes, now it is 2:00 minutes.

I can not clearly explain the mixture of topics has changed little to nothing. Presumably, the shorter sides play a role: since mid-May are on each side instead of 10 now 5 items. In addition, the shorter residence time can be interpreted as a positive sign also quite: The pages load since the WP Super Cache dramatically faster implementation - of sometimes up to 20 seconds (sorry again!) To now 3 seconds. This may mean of course you, dear readers, to create the same or more reading material in less time.

The number of page views at any rate has risen clearly in June as the number of visits - namely by almost 10 percent (Visits: 5 percent). The shorter load times seem the additional pages thus affecting quite positive.

Show the other indicators of stable public interest: There are already many repeat visitors and constantly high number of new visitors. A good portion of new visitors each seems then regularly to look for my joy in the time course over. The content of texts-on flood-web.de thus has at least some relevance. In addition, gains on Twitter Writing for the Web growing popularity, there are well over an hour to 200 followers - many of them from the tray (as of June 30, 2011, 23 clock).


For a larger version please click on the graphic.

In resumé I therefore put it to some extent justified, that the traffic to www.texten-on flood-web.de continues to rise. Maybe not in July and August, but, I hope, so much clearer as the year progresses.

And as for the answer to the question in the headline: For years half time it is a definite "yes".

To my very special thanks to you, dear readers!

Their
Stefan Heijnk

Related Links:

Our Business: Is it worth blogging? Insight into the lyrics-for-web traffic (1)

posted under media market | No Comments »

Through the keyhole: How do I check my daily newspaper (s). And you?

29th June 2011


've Previously talked at lunch with a good friend about this question: How and when you read your newspaper?

For me it goes like this: The morning starts with me reading the look in my Pulse feed reader on the iPad. Compiled from feeds I have freely chosen so that a first-rate overview of the current, general news events and the trade news in particular - from evening paper and MoPo on show days and today to Mashable and ReadWriteWeb. On top there's a few like-and-mood-feed for Schmunzellesen to start a day.

I have subscribed to the Süddeutsche as digital output plus the papery Friday and Saturday editions (for my North German readers: the Saturday editions) in Wochenendabo. The digital edition I read during the week, preferably in the evening on the iPad in the latest issue straight (from 17 clock expenditures are provided online, only the remote output, then later the Munich edition). Features and Sport departments are preferred.

Overall, I do not read during the work week but every night, but occasionally more, depending on your particular depends on looking at the clock, so where possible and father duties and Vocational yet.

Reading the newspaper at the weekend
In principle this is no different on the weekend. 3 difference: I then read the paper editions. I note here that I read relatively longer, at least felt (I have not measured). And I stay often hang on topics from the other departments. This may of course be that my paper basically is still enjoyable (Ok, maybe old school, with me it is so). And of course the fact that there is a little more time, usually on Sunday.

What I lack in reading the SZ on the iPad is an automatic download of this issue: I just do not again go through this whole procedure every time from subscription data entry, date selection, output selection, downloading time-waiting. What I want is: turn on my iPad, and the latest edition is here. Point. (Could this time please someone up? Thank you.)

And the Hamburg Evening Gazette
I'm at Hamburger Evening Gazette digital subscriber. Since there is a history: I had about ten years but the tide was so unreliable in the paper Vollabo, the delivery service, that I quit sometime. A follow-up action by the Evening Gazette's sales were not. Not even a "we regret" letter. Reaction therefore equal to zero, my resignation was the Springer-Verlag shooting. Then a few years break, the week occasionally purchases at the newsstand. With the iPad in the house, I thought to myself: OK, try again, closing a Digitalabo the evening paper, since you deal the messenger sales. I then did. Result: I now digital subscriber. The current issue there is in each case until the night aged four clock. Eve-reading impossible. That is in itself very bad.

So you scared digital subscribers
And the best part: For a few weeks I can to PDF on the iPhone (yes, really: iPhone application!) No longer read. The app tells me: "They use these Abocode already on 5 devices." This is definitely not the case,'ve also complained several times during subscription service. Only: A solution to the problem does not exist, only getting back on: "I have a specialist contacts. The will call you back, Mr. Heijnk. "But he does not. Once again I'm the damn Springer-Verlag. Whether Mr. Dopfner knows about? Probably not. I think I have as much to prepare a lawsuit.

To avoid deftigeres Vorkabular, only this: I feel decided verapplet (non sic).

The beginning: from the rear or front?
A particular stitch or read direction in the newspaper I did not: I flip times from back to front, then front to back. Enclosed newspaper advertising and those books I do not read, immediately fly into the paper (well, it is then probably a stray loss). What I do know: Successful exemplary article, I tear it out of the newspaper, place them on a stack and use the material for my print journalism lectures and seminars. The way I do with all other newspapers so that I - Buy at the kiosk - in addition to subscriptions.

And how is it with A.?
When my friend A. read the newspaper is quite different: He takes his morning vollabonnierten two newspapers, the Süddeutsche Zeitung and the Frankfurter Allgemeine Zeitung, she leafs through each only once and robs them. With him not only uninteresting newspaper advertising and books fly straight into the paper, but all the uninteresting pages. Everyone.

First, the slating
His start in the newspaper reading is thus quite literally a palpable slating. What he has picked out to fascinating articles and is left as a stack of pages, it then reads through completely. He does not have an iPad. Not yet, as he says. The Hamburg evening paper he read in the free version on the iPhone.

Sometimes he regrets his brutal nature of the product selection. Especially when he is asked by a friend: "Tell me, have you read the article of X over Y yesterday?" And the article in question had not encountered the day before on his gracious benevolence. Gone is gone.

If you have read this with interest, I have a request: write right now a few short lines about your newspaper reading as a comment - if you read a damn on paper or digitally.

I want to collect the material, curate, and then publish it as Storify here. 1000 thanks for participating!

posted under media market | 8 Comments »

Pope Benedict XVI. Now on Twitter: The angels do not sing, they chirp

29th June 2011


There is a small tap for the Pope, but a landmark cue for the Catholic Faith Community: The Pope is now on Twitter.
Here is the historical document:

If the Holy Father should not have put away his iPad back, then perhaps he has read these first reactions from Germany (via ZDF online):

"Now the Pope has so tweeted from an iPad. I personally would be happier if he would go with other things, such as condoms, with the time, "writes @ annagconnell.

"Glad to see that the Pope 'new ways of communication' is. Now he only has to replace the content of the messages, "tweets @ KatharinaOL.

posted under The Surprises | No Comments »
2 3 4 5 V. 11 p 1 1 2 3 4 5 10



  • TfW Follow on Twitter

  • The manual for all online journalists

  • The TfW-Twitter page

  • The TfW-ScoopIt! Page

  • The Cloud Tags

  • Translator

    German flagEnglish flagFrench flagSpanish flagJapanese flagArabic flagDutch flagTurkish flag                                        
  • Archives by month

  • Show