Print media play yes occasionally like with virtual extensions of their paper pages to encourage retail sale. Recently I have here also raised the question in the blog, whether young readers can be tied to the sheet with regular Augmented Reality (AR) campaigns.
Implemented seriously and competently that may well function as show some successful AR Youth books. The minimum requirement is, of course: It has to work.
World of Wonder has recently demonstrated, for example convincing as AR permanently deters: Several AR components were not even available, the AR marker that is not working. And in those cases where flipped the call, turned out watching: This is all cluttered with advertising. Content completely uninspired.
The accompanying promotional video:
When using this looks actually a bit different.
To document these screenshots:
The SmartView video starts. Period 52 seconds.
Up to 11 Second is shown advertising.
On the subject of nuclear fission collide a few nuclei.
Power in the whole 24 seconds of advertising plus a thin bland animation in the remaining 28 seconds.
The comments then probably itself