In an editorial conference workshop I recently asked a young writer, why they are so readily and frequently engages in their articles to nouns, especially to those from the Substantivierungskiste. In their exercise product is teeming with words such as "start", "light" or "energy".
She gave me a disarmingly honest answer. "I think it sounds kind of clever"
When you read in books, newspapers and on websites is then recently I noticed that it probably stands not alone with this opinion even among professionals. As our German language popes can therefore still struggling so much - all calls to provide the nominal style punishable seem futile. In a book about Web 2.0, for example, the author formulated the following sentence:
But in the social network (sic) put much more: it holds considerable potential to improve the interaction with the readers, listeners and viewers, for internal information and communication and to improve collaboration, communication and knowledge management in the newsrooms and media companies.
To my mind, it sounds stilted unnecessary. The fundamental problem with sentences of this type is that they send the readers into the abstract, they obscure the meaning. The author has when writing - indeed had anything specific in mind, but unfortunately the 14 nouns used in the second sentence disguise the fact - maybe. Even though I do not know, of course, in detail, exactly what the author wanted to say with his sentence, he could have said it more clearly. Something like this:
But in the social network puts much more potential: it encourages the readers, listeners and viewers to participate. It intensifies and accelerates the mutual information between colleagues in the newsroom. And allows any employee at any moment, to access exactly the information that is currently required.
This version sounds really stupid now than the original sentence? I can not find.
My Tip: Add any writing tool box is a hammer for smashing superfluous nouns.
When would always want to sneak too many nouns in a sentence, they take this hammer in his hand and cut them on top of each extraneous noun. Fixed! And remember: Above all derived nouns are a nightmare because they are nothing more than prisons for fresh and cheerful verbs.
In "energy" for example, the verb put, "generating" in "Start" maybe "start", an "account" in "consideration". So they smash the Substantivierungsmauern, liberate the verbs from their cells and take them into their sets. You will see: The less nouns are used, the more effect the sentences. Or does it sound now still smarter if I rephrase: Reducing the number of nouns in the sentence structure requires regular clarification regarding the sentence to be switched with a statement?