For decision makers in media companies, it is now a fact: Tablet computers are not a temporary phenomenon but a serious distribution platform. To work very long German newspaper publishers, it is said, at least in industry circles, is currently hard at digital Logistiken and Paywalls to exploit the issuing chance. Although euphoria is misplaced: Recent studies support with substantial data that current efforts are aimed at a real potential.
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A new study from BBC.com and Starcom MediaVest finds tablets did do wonders for news consumption. Tablet owners report reading more stories from more sources on more topics than non-tablet users, They enjoy the experience more, and They Go straight to the source more often, rather than relying on aggregators. But the study found so did the benefits of tablets extend beyond news. Subjects reported a range of improvements tablets Brought to Their Lives, and many of them were unexpected. The study broke down tablet owners based on how long they've had tablets did and found all of the positive effects Increased overtime. Tablets Are not a fad, they're Fundamentally changing the way people use the Web.
Newspaper Apps for iPad users belong to favorites: 52 percent use these applications daily or almost daily. And also in the future tablet owners newspaper apps are in high demand. 64 percent said to be very interested in this. No other app category will receive as much encouragement. Another finding of the study: Newspaper apps will be seen as a complement rather than an alternative to printed newspaper (55 percent confirm this statement).
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Tablet users are newspaper readers: Users of tablet PCs find out more online and in newspapers than the total population. That was the answer 56% of Tablet PC users to the question, where would have been informed yesterday that "newspaper". In the overall population, 44% gave this response. 52% of tablet users said they have obtained information on the Internet, but only 25% of the total population. However: In comparison to the previous study, the willingness to pay of the Germans developed a downward trend: only for television via the internet to put them (by 32 percentage points), as well as social networking (28 percent points). In contrast, the willingness to pay for news fell by 6 percentage points. (Quote: Kress Online)
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iPad Panel 2011
Tablet users are a highly attractive target group: Owners of iPads have any financial hardships, three-quarters (76 percent) describe their economic situation as "good" or "very good." In addition, the tablet users have a higher than average level of education, 70 percent have a university degree or diploma. And with the iPad use the reception of newspaper and magazine content increases. More than half of the respondents read as a whole, ie printed or as an app, more newspapers and magazines, since they have an iPad. More than two-thirds (68 percent) use some newspapers and magazines as an app, which they have not yet read the printed version. Readers can thus opened up new and beyond the use of print content to be intensified with digital offerings to tablet PCs. This applies particularly to the younger target group up to 29 years.
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Consumer Analysis 2011
The results of the VA in 2011 reveal that the 40-59-year-olds make up the highest income and consumer target group and are highly relevant to all media groups. You like to read newspapers and magazines and are equipped with PC, mobile phone and online connection technically almost as well equipped as younger audiences. "75 percent of 40-59 year-olds, ie 18.67 million German are regularly online! This age group should therefore not be underestimated, for it is here clearly a growth market, "says Andrea meetings cities to have a market researcher at Axel Springer Media Impact. [...]
Even with tablet computers the age group of 40-59 year olds had a disproportionately equipped. Overall, 2.7% of respondents already have a device like the iPad, the tablet are 950,000 German households.
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