For decision-makers in media companies, it is now a fact: Tablet computers are not a temporary phenomenon but a serious distribution platform. So work very many German newspapers, it is, at least in industry circles, currently at full speed on digital Logistiken and Paywalls to take advantage of the chance to be open. Although euphoria is out of place: The most recent studies support with substantial data that current efforts on a real potential targets.
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A new study from Starcom MediaVest finds BBC.com and did tablets do wonders for news consumption. Tablet owners report reading more stories from more sources on more topics than non-tablet users, They enjoy the experience more, and They Go straight to the source more often, rather than relying on aggregators. But the study found so did the benefits of tablets extend beyond news. Subjects reported a range of improvements tablets Brought to Their Lives, and many of them were unexpected. The study broke down tablet owners based on how long they've had tablets and found did all of the positive effects Increased overtime. Tablets Are not a fad; Fundamentally they're changing the way people use the Web.
Newspaper Apps for iPad users belong to favorites: 52 percent use such applications daily or almost daily. And even in the future tablet owners newspaper apps are in high demand. 64 per cent claim to care very much for this. No other app category receives much encouragement. Another result of the study: newspaper apps are seen as more as a supplement as an alternative to printed newspaper (55 percent confirm this statement).
More at BDZV
Tablet users are newspaper readers: Users of tablet PCs find out more, online and in newspapers than the total population. That was the answer 56% of Tablet PC users to the question, where would have been informed yesterday, with "Newspaper". In the overall population, 44% gave this response. 52% of tablet users said they have obtained information on the Internet, but only 25% of the total population. However: In comparison to the study from the previous year, the willingness to pay of the Germans developed tended to decline: only for television via the internet they gained (by 32 percentage points), as well as for social networks (by 28 percentage points). However, the willingness to pay for news fell by 6 percentage points. (Quote: Kress Online)
Read more at the Institute Allensbach
iPad Panel 2011
Tablet users are a highly attractive target group: Owners of iPads have any financial hardships, three-quarters (76 percent) describe their economic situation as "good" or "very good." In addition, the tablet users have a higher than average level of education, 70 percent have a college degree or high school diploma. And with the iPad use the reception of newspaper and magazine content increases. More than half of respondents reads as a whole, ie printed or as an app, more newspapers and magazines since they have an iPad. More than two-thirds (68 percent) use some newspapers and magazines as an app, which they have not yet been read as a printed edition. New readers may thus opened up and beyond the use of print content to be intensified with digital offerings to tablet PCs. This is especially true for the younger target group up to 29 years.
Read more at the Axel Springer Verlag
Consumer Analysis 2011
The results of the VA in 2011 reveal that the 40-59-year-olds make up the income and consumption strongest target group and are highly relevant for all media groups. You like to read newspapers and magazines and are equipped with PC, mobile phone and online connection technically almost as well equipped as younger audiences. "75 percent of 40-59 year-olds, ie 18.67 million German are online regularly! This age group should therefore not be underestimated, because it is here is clearly an emerging market, "says Andrea meetings cities to have a market researcher at Axel Springer Media Impact. [...]
Even with tablet computers the age group of 40-59 year-olds was disproportionately equipped. Overall, 2.7% of all respondents already have a device like the iPad, which are 950,000 Tablets in German households.
Read more at the Axel Springer Verlag