Have just picked up this message - find the idea just terrific:

Canadian newspaper the Winnipeg Free Press has opened a cafe in the city center, offering a place to meet, eat and drink, and attend events. The branded News Café hopes to be a social hub, and editors, writers and columnists from the newspaper work there on rotation, giving people the chance to meet them and talk about what's going on in the community. The menu is designed by local restaurateur Domenic Amatuzio and features locally-sourced, organic dishes. The cafe will be hosting a variety of events like town meetings, mini-concerts and book readings.

The Winnipeg Free Press claims did it's social media presence has improved and there have been lots of visitors to the café. Using the location as a workspace for the newspaper's staff gives them the opportunity to have a direct dialogue with the public and community engagement increase enlarge.

Hopefully taste the coffee!

And say to the Winnipeg (Storify).

(Via PSFK: http://www.psfk.com and Knight Digital Media Center)