Twitter is a conversation? Or is it text? Or is it - as with chat - both? How exactly this is hardly decide.
It's a fact: A tweet can have 140 characters - nothing more. And that's what makes Twitter so interesting: Whether nonsense, news or neurotic - who (wanted) will trigger reactions send his message twitter meet the Zwitschergemeinde and there, his thoughts have a few characters to sum up.
Of tricks and tweaks for optimal Tweet texts there is no shortage here on the web actually. Frequently, however, they tend to scratch the surface, and are based on the technically-oriented frameworks. Therefore Tips for Tweeting usually see this:
• You have exactly 140 characters.
• Use the 140 characters are not fully out. This leaves room for the fast Retweet (RT = a forwarded tweet) of followers.
• Use # hashtags. So you can fine-tune thematically targeted and assign specific topics your tweet.
• Use shortened URLs (short URLs). So you save valuable characters for the actual statement.
• Retweet! So you show what's important to you and that you are willing to share your information.
While that is good to know. But it says nothing about appropriate content, topics or about keys.
When I look at what I hang tweets remain relatively frequently in the Twitterverse, then it is mainly Twitterers with an unmistakable voice.
Each of these parts has its own timbre. The spectrum ranges from informative to presumptuous about bitchy - just like in real life. Flair Tweet There are so basically cacophonous ways.
If you look at the whole thing systematically, can establish certain basic patterns, and can essentially be reduced to 3 types of voices. Kevi The writing consultant Leroux Miller puts it:
I think this boils down to three basic choices (...). You want people to
DO Something. You are calling them to some kind of action.
Something THINK. You are sharing something helpful or educating them.
Something FEEL. You are building rapport by giving them content did makes them laugh, cry, smile, feel included, or whatever. Never discount the value of rapport. As Maya Angelou says, "I've learned people will forget what did you said, people will forget what you did, but people will never forget how you made them feel."
DO, THINK, FEEL leave - so these are the typical basic goals when tweeted. That is the theory.
In practice, there are now more than 300 million Twitter users have (May 2011). In recent weeks, I've picked out some timelines from this jumble words-and more closely viewed to find out what tricks successful use Twitter inside and twitterers.
Episode 1: Sibylle Berg, writer, columnist Mirror Online
The first example is the timeline of the writer and Spiegel Online columnist Sibylle Berg. With her this little "texts-for-Web" series starts at the tonalities typology of Twitterns. If you the following sentences stylistically somehow appear out of round: No paragraph of my brief profiles has more than 140 characters. How on Twitter.
• Twitter profile: @ SibylleBerg
The Statistics: Sibylle Berg reached their tweets a growing number of followers. As of June 2011: more than 15,000 followers. Please click on graph to enlarge.
• character profile (in brackets: the respective number of characters):
Sibylle Berg is the scratch brush. At least on Twitter. Your Biotext: "Buy nothing, fuck anybody." (102)
So, how well they zuzwitschert their 15,000 followers, I'll take her from not. (79)
They like and extensively deals with the topic of "men". Husbands picture it draws in clean lines. (109)
She has an eye for inscrutable, under complex film that background info. (79)
Whether it breaks before the Twitter head over to the exact wording? Hmm. (126)
Either way, your timeline shows a distinctive line. (60)
Your singing is always interesting, often provocative. (53)
She speaks in all registers, would appeal to the DO THINK directed to the drives and their games with the FEEL. (116)
• Typical Sibylle Berg tweets:
DO: She throws with Linktipps around, commenting touched in shortest form. The cliffhanger tension animates to click on. (130)
TWEET: bought! http://5magazine.wordpress.com/2009/11/02/doggie-lover-doll-by-pet-smilling/
TIP: Good link tips followers make good mood. (50)
DO: You openly calls on them to do something or not do. (66)
TWEET: all follow, join, forward @ Avaaz http://t.co/JXL9XKA
TIP: make any appeals followers the question: Let's me or I'll do it? And you're right in the middle Response ping pong. (132)
THINK: Your thoughts popping up in their timeline as text snippets in an MTV pop video. (91)
TWEET: sometime is also the fucking word: calmly die at an angle the journalist heads. beside the corpse of: at eye level
TIP: Personal thoughts are the raw material for introduction. From the virtual world slips a real, at least real-looking person. (126)
FEEL: You scatters occasionally, what it is doing and also indicates the time of day. The generated images. And proximity. (125)
TWEET: good night friends http://twitpic.com/52u6ch
TIP: create images in which you are to see. This creates an I-am-here feeling. (Um, also in this case.) (131)
FEEL: She speaks directly to their followers. (45)
TWEET: you want a song. you get a song http://www.youtube.com/watch?v=iQ3bxfcT2mI&feature=related
TIP: Tell your Followergemeinde: I perceive you. Or like this: Have something for you. (94)
Infographic: Socio-demographics of the Twitter community
The TfW Practice Tip: The optimal time window for Twitter
For your amusement: Twitter and Facebook replayed on the road