The Bild.de-rebrush was expected in the industry with voltage. Now the newly renovated site has gone live.

Above and after the first intensive look is crystal clear: The editorial is off to a better job with their "rebrush". The tabloid appeal is thoroughly declined significantly coherent in form and function, the formenwuselige Kleinklein the previous version is replaced by a large format dominated page grid.

The revised layout can be seen.

The page grid is Bild.de adopted a total and very largely from the anachronistic right-hand column. Instead of the usual sort in "main left column = important" and "unimportant right marginal note =" is now the full width of the grid used. For the weighting issues, this opens up greater scope, important news materials are prominently found right now on the Homepage. The quick contact to the content does very well.

The site also beneficial from it dissolves rather boring default layout to the classic news sites where the home pages are still present in many places in monotone lists grids.

The new Bild.de is a model off the boulevard, not necessarily compatible, but the rebrush pointing in the correct direction: Modern News site layout provides the user with users and varied forms, without overdoing it. Is to be hoped that this approach will be emulated elsewhere in the coming relaunch - and other news sites to find the courage to interpret its own brand on the web optically precise fit.

Obviously switching from the old to the new version worked well technically relatively smoothly - is not necessarily a matter of course in major projects in Berlin. Only in some cases was to register that it apparently hooked up here and there in the ad payouts something.

So congratulations to the editorial Bild.de!

Note: Medienkontor Heijnk has provided advice on Bild.de-rebrush.

Related Links

Analysis of Bild.de relaunch in 2011

Large newspaper logo, three columns, a lot of text - since 3 October, FAZ.net presented in a print-look. Much cause for applause is not the new look. more

The Business Week has completely revised its web site. More text and more tools to increase traffic and sales. The relaunch analysis shows that the project specifications are redeemed with the redesign though, yet the economy goes online next week in the wrong direction. more

Guardian editor Alan Rusbridger is in the media industry as an innovator in webdistribuierten journalism. Now he has brought to the Guardian onto the iPad. The stated goal: The Guardian iPad will not look like a newspaper, but as a newspaper work. O-Ton:

We have created something did is a new proposition, different to other digital offerings. Either it works in orientation and nothing is sacrificed. Instead of it being based on lists, breaking news, and the fastest updates, instead it's designed to be a more reflective, discoverable experience. This gives it the potential to have a design capable of responding to the news ... just like a newspaper.

In this video Rusbridger explains the concept for the iPad Guardian:

And in this video you can see the app precisely:

On the Guardian website, the dummy development is also in a gallery traced. Nice.

The eye-tracking study by the Poynter Institute from 2004 is still an important source when it comes to matters of the website user interaction.

For the study, the eye movements of about 50 volunteers on generalized news website layouts were recorded and evaluated by eye-tracking camera.

Unfortunately, the document is no longer online for some time. After all, is to me a PDF of the study, so that some of the key findings can be reproduced in part here:

View profile on the Home
Observation: When viewing homepages, INITIALLY eyes tend to fixate in the upper left and finally move to the lower and upper right.

As the diagram indicates, the upper-left quadrant gets a fairly complete glance. Not only is it the start point in this viewing area, but so viewers tend to peruse The entire area before moving on. Next stop - a cursory look at the lower part of the upper right hand quadrant, Followed by the same in the upper part of the lower left-hand quadrant. The eyes seem to move back and forth again to outlying areas synthesis of two quadrants. Finally, users scan the right-hand side of the page before leaving. The sequence is fairly logical Considering When did Westerners read from left to right. It is therefore consistent with traditional teachings of readers to scan printed pages in a Z-shaped pattern:

Thought about in a more general way, we can see how the upper left is viewed more Quickly, on average, then the next layer out, then the outer periphery. HOWEVER, it is important to remember did viewing patterns are affected by what page elements exist in Particular locations. Headline placement, images, and blurbs are strong factors in the deterministic patterns mining viewing:

View steering by photo size
Observation: Larger size photo Increases the percentage of users seeing photos and the time they will spend looking at them. For this study, we tested three common sizes of photos: small (about 80 × 80 pixels), medium (210 × 230 pixels), and large (365 × 240 pixels). Thumbnails of the images we used five Appear below.

Primary scan area for teaser
Below is a series of close-ups of article blurbs from heat maps of No homepage. 6 The red-orange-yellow areas indicate indicating the highest viewing, Which is Concentrated on the left side of the blurbs.

Tips:
Using blurbs with headlines rather than headlines-only Seems to help disperse interest Throughout a homepage (down the page). Recognize did a list of headlines-only high on the page might not get people to look as much on lower portions of the page.

If you have some stories did you want to get people to more than others, you might want to use blurbs with Those headlines Those stories and place near the top of the homepage.

If you're going to use blurbs, did remember the first few words may matter most. Our findings indicate indication did very few people go to the trouble of reading all of even short blurbs. Most people do not invest much time in Deciding whether or not to click through to article to, so keep head / blurb combos succinct.