Above and after the first intensive look is crystal clear: The editorial is off to a better job with their "rebrush". The tabloid appeal is thoroughly declined significantly coherent in form and function, the formenwuselige Kleinklein the previous version is replaced by a large format dominated page grid.
The revised layout can be seen.
The page grid is Bild.de adopted a total and very largely from the anachronistic right-hand column. Instead of the usual sort in "main left column = important" and "unimportant right marginal note =" is now the full width of the grid used. For the weighting issues, this opens up greater scope, important news materials are prominently found right now on the Homepage. The quick contact to the content does very well.
The site also beneficial from it dissolves rather boring default layout to the classic news sites where the home pages are still present in many places in monotone lists grids.
The new Bild.de is a model off the boulevard, not necessarily compatible, but the rebrush pointing in the correct direction: Modern News site layout provides the user with users and varied forms, without overdoing it. Is to be hoped that this approach will be emulated elsewhere in the coming relaunch - and other news sites to find the courage to interpret its own brand on the web optically precise fit.
Obviously switching from the old to the new version worked well technically relatively smoothly - is not necessarily a matter of course in major projects in Berlin. Only in some cases was to register that it apparently hooked up here and there in the ad payouts something.
So congratulations to the editorial Bild.de!
Note: Medienkontor Heijnk has provided advice on Bild.de-rebrush.